Phones International Group's Peter Jones: one of UK's leading entrepreneurs

Peter's entrepreneurial journey started early when, at the age of 16, he founded a tennis academy. He then set up a computer business and had various other business interests.

At the age of 28, Peter joined corporate giant Siemens Nixdorf and ran the computer business in the UK. In 1998 he founded Phones International Group, a telecommunications firm that now generates revenues in excess of 200m.

His business interests range from telecoms, leisure, publishing as well as TV and media. Peter has won many national awards, including Emerging Entrepreneur of the Year in 2001. Aged 40, Peter is considered to be one of the UKs leading young businessmen.

Peter Jones' Top pitching tip - Know your end goal and work towards it.

Cardinal pitching sin - Do not over exaggerate the opportunity, be clear and concise.

Peter Jones' Motto - Believe in yourself, never give up and go about your business with passion drive and enthusiasm.